Doctoral thesis of Philosophy: The role of embeddedness for resource integration and value co-creation in service systems
Số trang: 183
Loại file: pdf
Dung lượng: 1.91 MB
Lượt xem: 8
Lượt tải: 0
Xem trước 10 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques. The findings support a significant impact of embeddedness on consumers’ co-creation behaviours and their value outcomes.
Nội dung trích xuất từ tài liệu:
Doctoral thesis of Philosophy: The role of embeddedness for resource integration and value co-creation in service systems
Nội dung trích xuất từ tài liệu:
Doctoral thesis of Philosophy: The role of embeddedness for resource integration and value co-creation in service systems
Tìm kiếm theo từ khóa liên quan:
Doctoral thesis of Philosophy Doctor of Philosophy Service dominant logic Value networks Resource integration Value co-creation behaviour Marketing managementTài liệu liên quan:
-
Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
834 trang 203 6 0 -
Ebook Strategic marketing management (8th edition) - Alexander Chernev
307 trang 70 1 0 -
Ebook Front office management for the veterinary team (3/E): Part 2
791 trang 49 0 0 -
An introduction: Marketing (13th edition) - Part 2
280 trang 37 0 0 -
Ebook Marketing management (13th ed): Part 1
349 trang 36 0 0 -
Ebook Blackwell's five minute veterinary practice management consult (3/E): Part 2
606 trang 33 0 0 -
Doctoral thesis of Philosophy: Valuation models for Australian biotechnology companies
240 trang 30 0 0 -
Ebook Business principles and management (12 edition): Part 1
280 trang 29 0 0 -
Ebook Marketing management (14e): Part 2
466 trang 29 0 0 -
Ebook Marketing management (13th ed): Part 2
370 trang 29 0 0