Ebook Emerging issues in global marketing: A shifting paradigm
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Ebook "Emerging issues in global marketing: A shifting paradigm" examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets.
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Ebook Emerging issues in global marketing: A shifting paradigm
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Ebook Emerging issues in global marketing: A shifting paradigm
Tìm kiếm theo từ khóa liên quan:
Emerging issues in global marketing Global marketing Shifting paradigm James Agarwal Digital economy Global marketing scholarship Traditional international tradeGợi ý tài liệu liên quan:
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