Thông tin tài liệu:
Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...
Nội dung trích xuất từ tài liệu:
Ebook Making a difference through marketing: A quest for diverse perspectives – Part 2