Ebook Making a difference through marketing: A quest for diverse perspectives – Part 1

Part 1 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - sponsorship and sport; the question of sponsorship effectiveness; sponsorship-linked attitudes of employees of sponsoring firms; making a difference - social marketing and ethics; promoting public health; the ethicality of immersive sponsorship within a children’s edutainment centre;...
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Ebook Making a difference through marketing: A quest for diverse perspectives – Part 1