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Ebook Sponsor- and country-related predictors of sponsorship effectiveness: Sponsorship in a national and international environment - Part 2

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Part 2 of ebook "Sponsor- and country-related predictors of sponsorship effectiveness: Sponsorship in a national and international environment" provides readers with contents including: Chapter 4 - National sponsorship effects of fan campaigns on sponsorship awareness, brand attitude, and purchase intention – a multi-sponsor analysis; Chapter 5 - International sponsorship effects of sponsorship on brand image – a cross-national analysis; Chapter 6 - Implications and concluding remarks;...
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Ebook Sponsor- and country-related predictors of sponsorship effectiveness: Sponsorship in a national and international environment - Part 2

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