Ebook Managing innovation: Integrating technological, market, and organizational change (Fourth edition) - Part 2

Continued part 1, part 2 of ebook "Managing innovation: Integrating technological, market, and organizational change" provides readers with contents including: decision making under uncertainty; building the innovation case; creating new products and services; exploiting new ventures; capturing the benefits of innovation; capturing learning from innovation;...
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Ebook Managing innovation: Integrating technological, market, and organizational change (Fourth edition) - Part 2