Ebook Marketing research (8th edition) - Alvin C. Burns, Ann Veeck, Ronald F. Bush
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Ebook "Marketing research (8th edition)" continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world and their future careers.
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Ebook Marketing research (8th edition) - Alvin C. Burns, Ann Veeck, Ronald F. Bush
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Ebook Marketing research (8th edition) - Alvin C. Burns, Ann Veeck, Ronald F. Bush
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Marketing research Marketing research (8th edition) Alvin C. Burns Ann Veeck Ronald F. Bush Marketing research industry Qualitative research techniques Marketing information system Marketing research processGợi ý tài liệu liên quan:
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