Ebook Multichannel commerce: A consumer perspective on the integration of physical and electronic channels – Part 1

Part 1 of ebook "Multichannel commerce: A consumer perspective on the integration of physical and electronic channels" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Offline, online and multichannel commerce; Chapter 3 - Perception and valuation of multichannel integration services;...
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Ebook Multichannel commerce: A consumer perspective on the integration of physical and electronic channels – Part 1