Ebook Small business marketing Bible 2003 - H. David Frey
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includes contents: Chapter 1 your seven-step one-day marketing plan; chapter 2 the lifetime value of your customer; chapter 3 differentiate or die: your unique selling proposition; chapter 4 the five-step formula to creating your marketing message; chapter 5 how to make it rain referrals; chapter 6 tapping into your most valuable small business asset...your current customers; chapter 7 joint ventures: using other people’s customers to get new business; chapter 8 what business are you in?; chapter 9 how free giveaways can boost your small business revenues; chapter 10 guarantee marketing: how to turn your guarantee into a competitive weapon;...
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Ebook Small business marketing Bible 2003 - H. David Frey
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Ebook Small business marketing Bible 2003 - H. David Frey
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