Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
3402
1
0
9 trang
This study (1) explores users’ motivations to use social media in Vietnam market, (2) identifies different user segments based on these motivations, and (3) examines relationships between the user segments and their responses to marketing activities on social media. Facebook is selected as the social media platform of choice due to its popularity. We conduct a survey on a sample of 429 young Facebook users in Vietnam. Findings show that the motives for Facebook use can be identified as helping, social connection, social creation, entertainment, working, information seeking, learning, and status seeking.
Nội dung trích xuất từ tài liệu:
Who are More Responding to Marketing on Social Media? A Motivation-based Segmentation of Facebook Users in Vietnam
