Thông tin tài liệu:
Part 1 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: the performing arts; the evolution and principles of marketing; understanding the performing arts market; exploring characteristics of current and potential performing arts attenders; planning strategy and applying the strategic marketing process; identifying market segments, selecting target markets, and positioning the offer; conducting and using marketing research;...
Nội dung trích xuất từ tài liệu:
Ebook Standing room only: Marketing insights for engaging performing arts audiences (Second edition) - Part 1