Ebook The paradox of points: Theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs – Part 1

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• Chapter 15: The Internet and Interactive Media

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• Technology acceptance model and the paths to online customer loyalty in an emerging market

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• The relationship between service quality, price perception, customer satisfaction and customer loyalty: A study in Nguoi Ban Vang – A pawn service company in Ho Chi Minh city

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• Lecture Advertisingandpromotion (2/e) – Chapter 13: Direct marketing and communication

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• Ebook Customer relationship management: Concept, strategy, and tools - Part 2

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• Exploring the effects of service quality on customer loyalty: An empirical study of Vinaphone

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• The impact of csr perception on customer loyalty: Empirical research of Vietnamese banks

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• Mobile service quality and customer loyalty: Now online service in Danang

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• Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam

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• Perceived service quality, supply chain collaboration, supply chain management as antecedents of loyalty and customer satisfaction: Exploring moderating role of WOM

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• A study on the impact of logistics service quality on the loyalty of young E-shoppers in Vietnam

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• Developing relationship between relationship quality, relationship marketing, emotion, customer loyalty and opportunism in Vietnam banking sector

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• Evaluating panasonic’s marketing strategy in Viet Nam market sharetimes

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• The relationship between service quality, customer satisfaction and customer loyalty: A study in telecommunication industry of Laos

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