Thông tin tài liệu:
Part 1 of ebook "The Routledge companion to ethnic marketing" provides readers with contents including: why ethnic marketing; processes of ethnic cultural change, socialization and technology; identity, space and ethnic entrepreneurship; ethnic minority consumers’ responses to the web;...
Nội dung trích xuất từ tài liệu:
Ebook The Routledge companion to ethnic marketing: Part 1 - Ahmad Jamal, Lisa Peñaloza, Michel Laroche