Ebook The Routledge companion to ethnic marketing: Part 2 - Ahmad Jamal, Lisa Peñaloza, Michel Laroche
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Continued part 1, part 2 of ebook "The Routledge companion to ethnic marketing" provides readers with contents including: globalization, religion and materialism; market segmentation and targeting; advertising; multicultural advertising and ethnic minority consumers; ethical and public policy issues in ethnic marketing;...
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Ebook The Routledge companion to ethnic marketing: Part 2 - Ahmad Jamal, Lisa Peñaloza, Michel Laroche
Nội dung trích xuất từ tài liệu:
Ebook The Routledge companion to ethnic marketing: Part 2 - Ahmad Jamal, Lisa Peñaloza, Michel Laroche
Tìm kiếm theo từ khóa liên quan:
The Routledge companion to ethnic marketing Ethnic marketing Market segmentation Multicultural advertising Ethnic minority consumers Ethnic consumer decision making The transcultural consumerGợi ý tài liệu liên quan:
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