Ebook Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers – Part 1

Part 1 of ebook "Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers" provides readers with contents including: Part A - Introductory chapter, vertical brand portfolio management, research philosophy and theoretical background; Part B - Central themes and theoretical foundations, vertical brand portfolio management, definition and manifestations of private labels;...
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Ebook Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers – Part 1