Thông tin tài liệu:
Part 2 of ebook "Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers" provides readers with contents including: Part C - Planning for vertical brand portfolio management, setting goals for vertical brand portfolio management, four-step planning process for vertical brand portfolio management; Part D - Summary and conclusion;...
Nội dung trích xuất từ tài liệu:
Ebook Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers – Part 2