Ebook Why marketing to women doesn't work: Using market segmentation to understand consumer needs – Part 1
Số trang: 130
Loại file: pdf
Dung lượng: 2.07 MB
Lượt xem: 14
Lượt tải: 0
Xem trước 10 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...
Nội dung trích xuất từ tài liệu:
Ebook Why marketing to women doesn’t work: Using market segmentation to understand consumer needs – Part 1
Nội dung trích xuất từ tài liệu:
Ebook Why marketing to women doesn’t work: Using market segmentation to understand consumer needs – Part 1
Tìm kiếm theo từ khóa liên quan:
Why marketing to women doesn’t work Market segmentation Jenny Darroch Market segmentation theory Marketing to women concern Household composition Consumer decision-makingGợi ý tài liệu liên quan:
-
Lecture Principles of Marketing: Chapter 7
35 trang 214 0 0 -
Principles of marketing: Lecture 23
63 trang 43 0 0 -
64 trang 37 0 0
-
Principles of marketing: Lecture 18
41 trang 35 0 0 -
Ebook Consumer psychology of tourism, hospitality and leisure (Volume 3): Part 2
144 trang 32 0 0 -
Ebook Front office: Operations and management - Part 1 - Ahmed Ismail
148 trang 28 0 0 -
Ebook Strategic Marketing Planning: Part 2
410 trang 28 0 0 -
151 trang 26 0 0
-
Lecture Principles of Marketing - Chapter 6: Segmentation, targeting, and positioning
32 trang 24 0 0 -
Bài thuyết trình: Hotel revenue management (Quản trị khách sạn)
55 trang 23 0 0