Factors affecting the intention to adopt food delivery apps: Value-based adoption model framework
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This research investigates the factors affecting the intention to adopt food delivery apps in Ho Chi Minh City based on the Value-based adoption Model (VAM). The study was conducted using a structural equation model (SEM) to examine data collected from 344 responders.
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Factors affecting the intention to adopt food delivery apps: Value-based adoption model framework
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Factors affecting the intention to adopt food delivery apps: Value-based adoption model framework
Tìm kiếm theo từ khóa liên quan:
Online food Food delivery apps Food delivery Structural equation model Value-based adoption ModelGợi ý tài liệu liên quan:
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