Investigating the influence of smart retail technology on customers - intention to use based on the value based adoption model approach
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The study also considers the moderation effect of social innovativeness on the relationship of the perceived value of smart retail technology, perceived shopping value, and intention to use SRTs, however, findings showed a non-significant effect on both relationships. This study thus has some theoretical implications and practical implications regarding smart retail technologies for both researchers and managers.
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Investigating the influence of smart retail technology on customers - intention to use based on the value based adoption model approach
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Investigating the influence of smart retail technology on customers - intention to use based on the value based adoption model approach
Tìm kiếm theo từ khóa liên quan:
Smart retail technology Value-based adoption model Perceived value Intention to use Customers shopping journeyGợi ý tài liệu liên quan:
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