Danh mục

Factors impact consumers' buying decision in social network online purchase the significance of word of mouth in functional foods market: A study in Ho Chi Minh city, Vietnam

Số trang: 7      Loại file: pdf      Dung lượng: 511.96 KB      Lượt xem: 4      Lượt tải: 0    
tailieu_vip

Phí tải xuống: 3,000 VND Tải xuống file đầy đủ (7 trang) 0
Xem trước 2 trang đầu tiên của tài liệu này:

Thông tin tài liệu:

This research aims to evaluate the impacts of word-of-mouth, trust and perceived value as predicting factors on customers’ behavior in functional foods market in social networks. Based on the proposed relationships of word-of-mouth, trust, perceived value, purchase intention and purchase decision, a model has been established.
Nội dung trích xuất từ tài liệu:
Factors impact consumers' buying decision in social network online purchase the significance of word of mouth in functional foods market: A study in Ho Chi Minh city, Vietnam

Tài liệu được xem nhiều:

Gợi ý tài liệu liên quan: