Fast fashion going sustainable - What factors influence consumers' intention to purchase

his study examines what factors are the most significant in driving their intention to purchase the sustainable driven fast fashion products. This study adds to existing knowledge about sustainability by employing descriptive and exploratory research. Findings revealed that the consumers’ intention to purchase fast fashion goods are affected by a number of aspects. Environmental concerns and personal values were found influencing factors of consumers’ intention to purchase.
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Fast fashion going sustainable - What factors influence consumers intention to purchase