GENERAL FACT SHEET 2012/2013: Queen's School of Business, Centre for International Management

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To analyze the market potential of a book and magazine store in the greater Ladbrokes area, wecollected information from a number of sources. We gained information with respect to the marketfor books and magazines for each Regional District in northwest B.C. from the 1996 StatisticsCanada Survey of Book Publishers and Exclusive Agents. We also obtained sales data forNorthwestern B.C. and southern Alaska from the Publishers Clearing House, U.S. Bureau of theCensus Retail Trade Statistics, the 1995 Retail Council of Canada Operating Survey of CanadianRetailing, BC Stats and the 1997 Conference Board of Canada Handbook of Canadian ConsumerMarkets. We also...
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GENERAL FACT SHEET 2012/2013: Queen’s School of Business, Centre for International Management