Influencer marketing and purchase intention
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This study enhances understanding of influencer marketing for Generation Z individuals aspiring to become future influencers. Moreover, it is imperative for personnel inside agency firms to be abreast of the advancements in influencer marketing to come up with an effective marketing strategy.
Nội dung trích xuất từ tài liệu:
Influencer marketing and purchase intention
Nội dung trích xuất từ tài liệu:
Influencer marketing and purchase intention
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