Intention of millennials towards using mobile payment services: An empirical in Ho Chi Minh city, Vietnam
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The primary objective of this study is to identify factors affecting customer behavior intention toward using mobile payment services of millennials in Ho Chi Minh City, Vietnam. The proposed research model is based on the unified theory of acceptance and use of technology combining the perceived risk and trust.
Nội dung trích xuất từ tài liệu:
Intention of millennials towards using mobile payment services: An empirical in Ho Chi Minh city, Vietnam
Nội dung trích xuất từ tài liệu:
Intention of millennials towards using mobile payment services: An empirical in Ho Chi Minh city, Vietnam
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Customer behavior intention Financial technology Mobile payment Technology combining Structural Equation ModelingGợi ý tài liệu liên quan:
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