Internet marketing plan

STRATEGIC AND OPERATIONAL ELEMENTS OF AN INTERNET MARKETING PLAN
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Internet marketing planSTRATEGIC AND OPERATIONALELEMENTS OF AN INTERNETMARKETING PLANBUSINESS OVERVIEWTYPE OF BUSINESSENVIRONMENT SCAN:TRENDS IN • DEMAND • POLITICAL / LEGAL / ETHICAL • SOCIAL / CULTURAL • COMPETITION (OFF LINE) • TECHNOLOGY • PHYSICALMARKETING RESEARCH: • POTENTIAL USERS OPINION • SUPPORT FROM WITHIN THE ORGANIZATIONMARKETING RESEARCH PROCESS: • PROBLEM / OPPORTUNITY • DESIGN (DESCR. / CAUSAL) • METHOD (I.E. SURVEY) • SAMPLING • COLLECTING DATA • ANALYZING DATA • REPORTINTERNET MARKETING OBJECTIVES(SMART), STAGEFIT WITH MARKETING OBJECTIVES ORSEPARATE PILOT / ORGANIZATIONESTIMATION OF BUDGETIN-HOUSE AND OUT-HOUSERESOURCESTASK FORCE / HMR /RESPONSIBILITIESISP / HOSTING / SERVER / ITINFRASTRUCTURE / LINK WITHLEGACY SYSTEMS, SCALIBILITYADVERTISING ON WEB SITE (?)COMPETITIVE ANALYSIS (ON LINE)TYPE OF TARGET AUDIENCE,READERSHIP, SUBSCRIBERS,VISITORS & SITE POSITIONINGWHAT DO YOU OFFER THEM???FITS WITH VISITOR NEEDS?ADDED VALUE CUSTOMER / COMPANYINCOME POTENTIAL / SERVICE /DOMAIN NAMEINTERNET STYLEWEB PROMOTION PLANSPECIFIC WEB CONTENT / LAY OUT,COMMUNITY, SEARCH, EXTRANET,SECURITY, PAYMENT, RISK ANALYSIS,ETC.DETAILED COST WORKSHEET