Lecture Business communication: Developing leaders for a networked world: Chapter 1 - Peter W. Cardon
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Chapter 1 - Establishing credibility. After studying this chapter you will be able to: Explain the importance of establishing credibility for business communications; describe how competence, caring, and character affect your credibility as a communicator; define and explain business ethics, corporate values, and personal values; explain the FAIR approach to ethical business communications.
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Lecture Business communication: Developing leaders for a networked world: Chapter 1 - Peter W. Cardon
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Lecture Business communication: Developing leaders for a networked world: Chapter 1 - Peter W. Cardon
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