Lecture Business communication: Developing leaders for a networked world: Chapter 11 - Peter W. Cardon
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Chapter 11 - Crisis communications and public relations messages. When you finish this chapter, you should: Explain how crisis communications and public relations messages impact organizational reputation, describe the nature of crisis management in today’s organizations, apply the AIM planning process to crisis communications,...
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Lecture Business communication: Developing leaders for a networked world: Chapter 11 - Peter W. Cardon
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Lecture Business communication: Developing leaders for a networked world: Chapter 11 - Peter W. Cardon
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