Lecture Business research methods (12/e) - Chapter 19: Presenting insights and findings: Written reports
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Chapter 19 - Presenting insights and findings: Written reports. After studying this chapter you will be able to understand: That a quality presentation of research findings can have an inordinate effect on a reader’s or a listener’s perceptions of a study’s quality; the contents, types, lengths, and technical specifications of research reports; that the writer of a research report should be guided by questions of purpose, readership, circumstances/limitations, and use.
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Lecture Business research methods (12/e) - Chapter 19: Presenting insights and findings: Written reports
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Lecture Business research methods (12/e) - Chapter 19: Presenting insights and findings: Written reports
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