Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 13 - Kathryn Rentz, Paula Lentz
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Chapter 13 - Conducting research for decision makers. This chapter presents the following content: Primary and secondary research differences; qualitative vs. quantitative research; online searches; evaluating websites; social networking and social bookmarking; libraries; surveys and questionnaires; experiments, observational studies, focus groups and interviews.
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Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 13 - Kathryn Rentz, Paula Lentz
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Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 13 - Kathryn Rentz, Paula Lentz
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