Lecture Marketing (11/e): Chapter 6 – Kerin, Hartley, Rudelius
Số trang: 50
Loại file: ppt
Dung lượng: 13.15 MB
Lượt xem: 22
Lượt tải: 0
Xem trước 5 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
After reading chapter 6, you should be able to: Distinguish among industrial, reseller, and government organizational markets; describe the key characteristics of organizational buying that make it different from consumer buying; explain how buying centers and buying situations influence organizational purchasing; recognize the importance and nature of online buying in organizational markets;...
Tìm kiếm theo từ khóa liên quan:
Marketing environment Marketing research Lecture Marketing Targeting marketing opportunities Organizational markets Business marketingGợi ý tài liệu liên quan:
-
Lecture Principles of Marketing: Chapter 4
33 trang 149 0 0 -
16 trang 56 1 0
-
18 trang 42 0 0
-
Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 1
315 trang 32 0 0 -
Phương pháp nghiên cứu tiếp thị (Marketing research): Phần 2
198 trang 31 0 0 -
50 trang 30 0 0
-
Lecture International marketing (15/e): Chapter 8 - Cateora, Gilly, Graham
15 trang 30 1 0 -
13 trang 30 1 0
-
Ebook Marketing research: An applied approach – Part 2
380 trang 29 0 0 -
Chương 6: Thực hiện thu thập dữ liệu
12 trang 28 0 0