Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture "Marketing management - Chapter 1: Defining Marketing for the 21st Century" presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.
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Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang NhungMarketingManagementBy: Msc. Nguyen Thi Trang NhungEmail: thuytrangnhung@gmail.com1Rules of the classTakenotesKeep your timeClass RulesStayinvolvedTurn off your mobile phoneLearning methodsChapter 1Defining Marketingst Centuryfor the 214What people often misunderstoodMarketing?Many people think of marketing only as selling andadvertising.=> Selling and advertising are only the tip of themarketing ice-berg. Some people believe that only large businessorganizations operating in highly developedeconomies use marketing,=> but sound marketing is critical to the success ofevery organization – whether large or small, forprofit or non – profit, domestic or global.5