Luận văn Thạc sĩ Quản trị kinh doanh: Solutions to improve the competitiveness of bank for investment and development of Vietnam - So giao dich 1 branch

In addition to the introduction, conclusion, references, appendixes; the content of the dissertation is divided into three chapters: Theory of competitiveness of commercial banks; current situation of competitive capacity at BIDV So giao dich 1 banch; solutions to improve competitiveness of BIDV So giao dich 1 banch.
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Luận văn Thạc sĩ Quản trị kinh doanh: Solutions to improve the competitiveness of bank for investment and development of Vietnam - So giao dich 1 branch ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH --------------------- TRẦN THANH BÌNHSOLUTIONS TO IMPROVE THE COMPETITIVENESS OF BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM - SO GIAO DICH 1 BRANCH GIẢI PHÁP NÂNG CAO NĂNG LỰC CẠNH TRANH CỦA NGÂN HÀNG TMCP ĐẦU TƯ VÀ PHÁT TRIỂN VIỆT NAM - CHI NHÁNH SỞ GIAO DỊCH 1 LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH HÀ NỘI - 2020 ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH --------------------- TRẦN THANH BÌNHSOLUTIONS TO IMPROVE THE COMPETITIVENESS OF BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM - SO GIAO DICH 1 BRANCH GIẢI PHÁP NÂNG CAO NĂNG LỰC CẠNH TRANH CỦA NGÂN HÀNG TMCP ĐẦU TƯ VÀ PHÁT TRIỂN VIỆT NAM - CHI NHÁNH SỞ GIAO DỊCH 1 Chuyên ngành: Quản trị kinh doanh Mã số: 8340101.01 LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANHNGƯỜI HƯỚNG DẪN KHOA HỌC: TS. HOÀNG ANH TUẤN HÀ NỘI - 2020 DECLARATION The author confirms that the research outcome in the thesis is the result ofauthor’s independent work during study and research period and it is not yetpublished in other’s research and article. The other’s research result and documentation (extraction, table, figure,formula, and other document) used in the thesis are cited properly and thepermission (if required) is given. The author is responsible in front of the Thesis Assessment Committee,Hanoi School of Business and Management, and the laws for above-mentioneddeclaration. Date………………………….. i TABLE OF CONTENTSDECLARATION ........................................................................................................ iPREFACE ...................................................................................................................1INTRODUCTION.......................................................................................................3CHAPTER 1: THEORY OF COMPETITIVENESS OF COMMERCIAL BANKS .5 1.1. The concept of competitiveness........................................................................5 1.2. Factors affecting competitiveness: ...................................................................6 1.2.1. Macro environment ....................................................................................7 1.2.2. Industry Environment (Michael Porter’s Five forces model) ....................9 1.2.3. Enterprise (bank) ......................................................................................12 1.3. Competitive evaluation criteria.......................................................................16 1.3.1. Criteria for evaluating the competitiveness of enterprises in general ......17 1.3.2. Criteria for avaluating the competitiveness of banks in particular ..........18 1.4. Lessons from improving the competitiveness of banks in the world .............24 1.4.1. Lessons from the world financial crisis in 2007 – 2008 ..........................24 1.4.2. Lessons from developing and improving the competitiveness of world banks in the current period .................................................................................26CHAPTER 2: CURRENT SITUATION OF COMPETITIVE CAPACITY ATBIDV SO GIAO DICH 1 BANCH ...........................................................................29 2.1 Overview of BIDV So giao dich 1 Branch ......................................................29 2.1.1 The process of formation and development ..............................................29 2.1.2 Orgnization Structure ................................................................................30 2.1.3 Business results in recent years of So giao dich 1 Branch ........................31 2.2 Assessment of competitiveness of BIDV So giao dich 1 Branch ...................36 2.2.1 Assessment of external factors affecting the competitiveness of BIDV So giao dich 1 Branch ..............................................................................................36 2.2.2 Assessment of competitiveness of BIDV So giao dich 1 Branch .............42CHAPTER 3: SOLUTIONS TO IMPROVE COMPETITIVENESS OF BIDV SOGIAO DICH 1 BRANCH .........................................................................................61 ii 3.1 Trends and forecasts for the banking market in the coming years ..................61 3.2 Orientation and strategic vision of BIDV ........................................................66 3.2.1 Orientation and strategic vision of the entire BIDV system .....................66 3.2.2 Objectives and orientation of So giao dich 1 Branch ................................67 3.3 Solutions: .........................................................................................................68 3.3.1 Overall solutions to improve competitiveness ..........................................68 3.3.2 Main solutions: ..........................................................................................72 3.4 Recommendations to the State Bank of Vietnam and Head Office of BIDV .84 3.4.1 Recommendations to the State Bank of Vietnam......................................84 3.4.2 Recommendations to the Head Office of BIDV .......................................85CONCLUSION ............................. ...