Master's thesis of Business: Investigating the critical success factors of digital transformation for improving the customer experience in Australian organisations
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This research aims to investigate the critical success factors of digital transformation for improving customer experience in organisations. Specifically, the research aims to (a) identify the critical success factors of digital transformation for improving customer experience, (b) develop a framework for facilitating the successful implementation of digital transformation towards improving customer experience in organisations and (c) provide organisations with some appropriate recommendations for improving the performance of digital transformation towards improving customer experience.
Nội dung trích xuất từ tài liệu:
Masters thesis of Business: Investigating the critical success factors of digital transformation for improving the customer experience in Australian organisations
Nội dung trích xuất từ tài liệu:
Masters thesis of Business: Investigating the critical success factors of digital transformation for improving the customer experience in Australian organisations
Tìm kiếm theo từ khóa liên quan:
Master's thesis of Business Digital transformation Customer experience improvement Dynamic capability Critical success factors Master's thesisGợi ý tài liệu liên quan:
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