Mẫu ma trận SWOT trong việc phân tích đối thủ cạnh tranh

Phân tích SWOT là phân tích được áp dụng rộng rãi trong quản lý. SWOT bắt nguồn từ 4 chữ cái đầu: Strength - Weakness - Opportunity - Threat (Điểm mạnh - Điểm yếu - Cơ hội - Thách thức).
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Mẫu ma trận SWOT trong việc phân tích đối thủ cạnh tranhStrengths, Weaknesses, Opportunities and Threats Analysis My Company Competitor 1 Competitor 2 Competitor 3STRENGTHSWhat are your businessadvantages?What are your corecompetencies?Where are you making themost money?What are you doing well?WEAKNESSESWhat areas are youavoiding?Where do you lackresources?What are you doing poorly?Where are you losingmoney?What needs improvement?Strengths, Weaknesses, Opportunities and Threats Analysis My Company Competitor 1 Competitor 2 Competitor 3OPPORTUNITIESAny beneficial trends?Niches that competitors aremissing?New technologies?New needs of customers?THREATSObstacles to overcome?Aggressive competitors?Successful competitors?Negative economicconditions?Government regulation?Changing business climate?Vulnerabilities? Web Site Address Employees Annual Sales RevenueMy CompanyCompetitor 1Competitor 2Competitor 3Competitor 4Competitor 5Net Income Assets Liabilities Business Value Stock Value