Nghệ thuật viết thư thương mại

Power Sales Writing will help you communicate your ideas professionallyand powerfully. You’ll receive the respect and recognitionyou deserve and get the results you desire.
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Nghệ thuật viết thư thương mại PRAISE FOR POWER SALES WRITING“A valuable tool to enhance our writing and sales effectiveness skills.This book should be in every school and business.” —Howard Putnam, author of The Winds of Turbulence and former CEO of Southwest Airlines“Sue Hershkowitz-Coore’s latest book, Power Sales Writing, is abasic, down-to-earth, easy read that will help anyone improve theirwriting and communication skills. Sue’s delightful personality isevident in this valuable reference tool.” —John H. Schnatter, CEO, Papa John’s Pizza“I’ve been training sales professionals for more than twenty years,and this is the best book I’ve ever read on effective sales writing.” —Brian Tracy, bestselling author, Goals!“Business success is becoming more dependent on the ability todifferentiate and sell your company (and yourself ) through yourwriting skills. The hands-on messages in Power Sales Writing are crit-ical to winning in today’s fast-paced global economy.” —Roger Dow, Senior Vice President, Global and Field Sales, Marriott International, Inc.“This book will teach you to write better and faster.” —Fred Shea, Vice President-Sales Operations, Hyatt Hotels CorporationThis page intentionally left blank. POWERSALES WRITINGThis page intentionally left blank. POWERSALES WRITINGSue Hershkowitz-Coore McGraw-Hill New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney TorontoCopyright © 2004 by Sue Hershkowitz-Coore. All rights reserved. Manufactured in the United States ofAmerica. Except as permitted under the United States Copyright Act of 1976, no part of this publicationmay be reproduced or distributed in any form or by any means, or stored in a database or retrievalsystem, without the prior written permission of the publisher.0-07-143588-3The material in this eBook also appears in the print version of this title: 0-07-141033-3.All trademarks are trademarks of their respective owners. Rather than put a trademark symbol afterevery occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefitof the trademark owner, with no intention of infringement of the trademark. Where such designationsappear in this book, they have been printed with initial caps.McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales pro-motions, or for use in corporate training programs. For more information, please contact GeorgeHoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069.TERMS OF USEThis is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensorsreserve all rights in and to the work. Use of this work is subject to these terms. Except as permittedunder the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may notdecompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon,transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it withoutMcGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use;any other use of the work is strictly prohibited. Your right to use the work may be terminated if youfail to comply with these terms.THE WORK IS PROVIDED “AS IS”. McGRAW-HILL AND ITS LICENSORS MAKE NO GUAR-ANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OFOR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMA-TION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE,AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUTNOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR APARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the func-tions contained in the work will meet your requirements or that its operation will be uninterrupted orerror free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inac-curacy, error or omission, regardless of cause, in the work or for any damages resulting therefrom.McGraw-Hill has no responsibility for the content of any information accessed through the work.Under no circumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental,special, punitive, consequential or similar damages that result from the use of or inability to use thework, even if any of them has been advised of the possibility of such damages. This limitation of lia-bility shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tortor otherwise.DOI: 10.1036/0071435883In loving memory of my daddy, Philip Hershkowitz,who would have liked this idea.This page ...