Nghiên cứu thị trường 5

Tham khảo tài liệu nghiên cứu thị trường 5, tài chính - ngân hàng, kế toán - kiểm toán phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
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Nghiên cứu thị trường 5The Marketing Research Process Sources of Primary Data Sources Experimental Method In experiments the researcher manipulates one or more of the marketing mix variables and compares the effect on the experimental group to a control group that did not receive the manipulation receiveThe Marketing Research Process Sources of Secondary Data Sources Internal Data Government Data Census of Population Census Includes sales Census of Housing Census analysis reports, Census of Business Census financial performance Census of reports, cost analysis, Manufacturers Manufacturers product profit/loss Census of Agriculture Census statements, etc. statements, Census of Minerals Census Census of Governments GovernmentsThe Marketing Research Process Sources of Secondary Data Sources Research Firm Data Many private organizations Many provide information for the marketing executive e.g. trade associations, advertising agencies, “Survey of Buying Power.”The Marketing Research ProcessThe Define the problem Define Research design ResearchFeedback Data collection Data Analysis, interpretation and presentation andThe Marketing Research Process Sampling Techniques Sampling Population Census Collection of data Collection Total group that the Total from all possible researcher wants to sources in a study population or universeThe Marketing Research Process Sampling Techniques SamplingProbability Sample Sampling techniques where respondents have a known (nonzero) chance of being chosen being