Danh mục

Omni–channel retailing and its impacts on on supply chain initiatives, the case of fast moving consumer goods industry

Số trang: 12      Loại file: pdf      Dung lượng: 1.10 MB      Lượt xem: 22      Lượt tải: 0    
tailieu_vip

Xem trước 2 trang đầu tiên của tài liệu này:

Thông tin tài liệu:

The study is aimed at exploring the impacts of omni–channel retailing on e-commerce supply chain initiatives. The study was conducted with 207 fast moving consumer goods (FMCG) businesses through direct and online surveys. The partial least squares structural equation modelling (SmartPLS 3.0) was used to analyze the measurement model and test the hypotheses.
Nội dung trích xuất từ tài liệu:
Omni–channel retailing and its impacts on on supply chain initiatives, the case of fast moving consumer goods industry

Tài liệu được xem nhiều: