Proposal Digital Marketing Cosy

Proposal Digital Marketing Cosy campaign objectives: Raise awareness of total Cosy brands, especially Cosy Marie Coconut; Make Cosy a nationwide brand by the diversity in sub-categories for everyone; Increase engagement of Target Audience with Cosy on social platforms.
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Proposal Digital Marketing CosyDIGITAL PROPOSAl Date: July 2021 Prepared by: Group 6TABLE OF CONTENTS❖ Brief Recap❖ Campaign Objectives❖ Target Audience portrait❖ Deliverables | Brief Recap |Cosy Marie Cosy Marie Coconut The market leader in total biscuits category. Cosy FruitCosy Wafer Jam | Brief Recap |DIGITAL CAMPAIGN• Budget: 1 billion VND• Campaign duration: From 6 to 8 weeks• Scale: Nationwide• Flatform: Facebook, Google Ads, landing page,… Deliverables Make Cosy a nationwide brand by Raise awareness of total Cosy Increase engagement of Target Objective the diversity in-sub-categories for brand, especially Marie Coconut Audience with Cosy in digital everyone Mini challenge: 21 days with Write funny stories about Cosy’s Bumper ads, banner ads Key hook family family - Take photos about the - Tell a story about the new - Video ads: the animation &Supporting-Tactics moments they’re with family born baby Coconut re-used TVC - Influencers engagement - Stickers based on the story - Photos about Marie Coconut - Facebook: fanpage Cosy VN - Facebook, Ins: fictional - Youtube, GDN - Youtube: influencer’s characters (Thỏ 7 màu, Én,…) Channels channels - Titok: influencer - Youtube: Animation Studio - Zalo: Stickers - Funny stories is the good way - In the quarantine time, we to reach customers - Youtube is the popular social Rationale have much time for family which we didn’t have before - Stickers is very useful when you want to express your media platform in Viet Nam thinks by the other way Budget 400 millions 400 millions 200 millions Objectives Marketing objectives Campaign objectives 40% Coconut• Raise awareness of total Cosy brands, • Increase engagement of Target Audience with Cosy especially Cosy Marie Coconut on social platforms• Make Cosy a nationwide brand by the diversity in • Increase searches about Cosy on social platforms sub-categories for everyone Target Audience Portrait Demography Behavior Psychology• Millennials (Age Range: 25-35) • Snacking on social media contents. • Value work-life balance, and their• Working from home or office worker • Play sports, do yoga, zen... mental health• Income: Upper 10 millions vnd/month • Tend to multitask • Want to be seen as a good player at• Digital savvy • Snack in workplace with colleagues. work and a good member at home • Trust real experience review from KOL, friends Preferred Channels ● Look up for workout exercises, relaxing videos. Videos sharing life tips, tutorial articles ● Follow channels about lifestyle: home decora ...