Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
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In the practical context in Vietnam, the concept of brand experience has not been studied and applied widely. Therefore, it is necessary to propose a research model about the relationship between brand experience and brand equity in the service business field in Vietnam. The article covers the concept of brand experience, brand equity, theoretical model and the scale that explores the relationship between the brand experience and the brand equity.
Nội dung trích xuất từ tài liệu:
Research Model of The Impact of Brand Experience on Brand Equity - Application in Service Industry
