Role of Perceived Risk in Determining Consumer Acceptance of Mobile Payment: An Empirical Study in Vietnam
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This study aims to investigate the impacts of various factors on behavior intention and actual usage of mobile payment based on a risk-extended model of UTAUT2 as well as explore impacts of various individual risk aspects on the overall perceived risk toward mobile payment adoption. The research model was empirically examined utilizing 329 responses conducted from Vietnamese young people. The research results confirmed that performance expectancy, facilitating conditions, price value and habit altogether have direct effects on the intention to adopt mobile payment. To determine usage behavior of mobile payment, the behavior intention along with facilitating conditions and habit make impacts on the actual use.
Nội dung trích xuất từ tài liệu:
Role of Perceived Risk in Determining Consumer Acceptance of Mobile Payment: An Empirical Study in Vietnam
Nội dung trích xuất từ tài liệu:
Role of Perceived Risk in Determining Consumer Acceptance of Mobile Payment: An Empirical Study in Vietnam
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