Science and the Media
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Measurement and evaluation are vital components of social media but they are in many ways problem-
atic and can appear confusing. At the simplest level, it is common to monitor traditional quantitative
variables such as number of followers (Twitter) or ‘likes’ (Facebook) but these only tell a limited part
of the story. Evaluation can include both an internal assessment of whether the objectives were
achieved and a sufficient quality of submissions or comments were received and an external evalu-
ation of whether all the stakeholders in the process felt that it was worthwhile taking part and that
they felt listened to....
Nội dung trích xuất từ tài liệu:
Science and the Media
Nội dung trích xuất từ tài liệu:
Science and the Media
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