Strategic Brand Management
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From where is S brand growth coming? Determine the sources of volume due to:brand switchingincreased/decreased category consumptionlost/new category buyersDid S Product Line contribute to overall category growth?What are the switching dynamics between “S” and other leading brands in the Category?With which competitive brands does “S” show the greatest interaction?What implications did volume switching and altered category consumption have on consumer purchase dynamics for “S”?What are the sources of volume for the other leading Category brands? Particularly Key Competitors?...
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Strategic Brand Management
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Strategic Brand Management
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