The factors affect to E-commerce's brand equity in Vietnam
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The fourth industrial revolution, called the digital revolution, gradually transforming the real world into a digital one, will strongly promote the development of the digital economy and e-commerce. Researching the Brand equity model on e-commerce companies in Vietnam helps businesses set up strategies and solutions suitable for development.
Nội dung trích xuất từ tài liệu:
The factors affect to E-commerce’s brand equity in Vietnam
Nội dung trích xuất từ tài liệu:
The factors affect to E-commerce’s brand equity in Vietnam
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Brand equity E-commerce The fourth industrial revolution Digital revolution Gradually transforming Brand loyalty Brand interestGợi ý tài liệu liên quan:
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