Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
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Creating shared value (CSV) has been predicted as the next evolution of corporate social responsibility. Companies that follow the CSV approach integrate economic, societal, and environmental objectives in their strategy to pursue sustainability and competitive advantages. This study investigates the effects of CSV contributions (which are framed as economic, social, and environmental contributions) on brand attitude, and then the effects of brand attitude on consumer purchase and recommendation intentions.
Nội dung trích xuất từ tài liệu:
The impact of creating shared value on purchase intention and recommendation intention: A study in Vietnam
