The impact of service quality on customer satisfaction among generation Y: The case of fast food restaurants in Hanoi
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The study was carried out by surveying 181 individual customers who are Gen Y and have been using fast food services at fast food stores in Hanoi and using the SERVQUAL model with 5 independent variables: Tangibility, Responsiveness, Assurance, Reliability, and Empathy.
Nội dung trích xuất từ tài liệu:
The impact of service quality on customer satisfaction among generation Y: The case of fast food restaurants in Hanoi
Nội dung trích xuất từ tài liệu:
The impact of service quality on customer satisfaction among generation Y: The case of fast food restaurants in Hanoi
Tìm kiếm theo từ khóa liên quan:
Service quality Customer satisfaction Generation Y Fast food SERVQUAL modelGợi ý tài liệu liên quan:
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