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The Reaction of Z Generation to Online Television Advertisement
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Thông tin tài liệu:
Online advertisement or online television advertisement (TVC) are the most effective ways of communication. Researchers and marketers have turned their attention and resources into this channel, exploring the rules and reactions of those who accept advertising. The Z generation is a particularly important group of customers nowadays, representing the behavioral group and the unique qualities of people in the era of science and technology with many historic turning points. In fact, how did they react to TVC? There are some general studies about online advertising with consumers.
Nội dung trích xuất từ tài liệu:
The Reaction of Z Generation to Online Television Advertisement
Nội dung trích xuất từ tài liệu:
The Reaction of Z Generation to Online Television Advertisement
Tìm kiếm theo từ khóa liên quan:
Marketing in the Connected Age Online advertising Z generation Online television advertisement (TVC) Marketing communication strategies Attitudes towards online TVCTài liệu liên quan:
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