The relationship between gamification marketing and gen Z sustainable decision: Role of customer experience
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The research results serve as both a theoretical contribution and practical content for firms in the content marketing market. By recognizing the pivotal influence of consumer experiences, related firms can tailor their marketing strategies more effectively, enhancing consumer engagement and fostering sustainable decision-making practices.
Nội dung trích xuất từ tài liệu:
The relationship between gamification marketing and gen Z sustainable decision: Role of customer experience
Nội dung trích xuất từ tài liệu:
The relationship between gamification marketing and gen Z sustainable decision: Role of customer experience
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