Thuật ngữ media relations

Các thuật ngữ thông dụng trong quan hệ truyền thông, được chia theo vần A, B, C.
Nội dung trích xuất từ tài liệu:
Thuật ngữ media relations Account The public relations or advertising agency staff assigned to a Team specific client, generally consisting of various members, and often including an account director, account manager, senior account executive/account executive, and account assistants. Advertising Presenting persuasive material to the public by means of paid space or broadcast time to promote a product, idea, or service. Angle The particular approach a reporter takes in writing a story. AP Style Standardized rules of grammar and writing style, issued by the Associated Press. Area of Geographic area reached by radio stations. Dominant Influence (ADI) Article Requirements and procedures used to standardize bylined articles Guidelines for submission to a specific publication. Audiovisuals Presentation methods that use sight and sound in order to (AV) enhance the understanding of a topic. AV includes the use of electronic devices, usually involving screen and visual images, as contrasted with printed material. [top] B Backgrounder Any briefing or report intended only for the purpose of providing background information to a reporter. Biographer A person who gives vital facts and history of a person's life. Brainstorming The creative method for producing a multitude of ideas on a given subject or problem, generally recorded for future evaluation and use. Broadcast The dissemination of programs or messages through the media of radio, Internet, or television. B-roll Video with natural sound that does not include a reporter's voiceover. Brochure A printed piece created for informational purposes or promotion. Business A distribution service that delivers breaking business news and Newswire multimedia content to traditional and online newsrooms and to targeted journalists. Byline Name of the writer positioned under the headline at the beginning of a story. Bylined Article written by a non-media person, usually an expert in a Article certain field, and submitted for publication. [top] C Callback Telephone follow-up to a printed invitation or advisory. Client The organization or person who employs the services of a public relations or advertising firm. Consumer Printed matter intended for a general reader. Publication Content The technique of reading publications, advertisements, or Analysis other messages to find references to an organization or an idea, then coding and analyzing the content to determine trends and opinions. Contract A formal agreement made between the service provider and the client, covering agreed objectives, timing, and price. Copy Written text. Corporate Public relations for a corporation, integrated as part of the Communications company's overall strategic objectives, rather than activities designed for its individual segments. Crisis The practice of preparing a communications plan that can be Management effectively put into action in the event of a potentially negative issue for a company or organization. Cue Sheet A piece of written material containing messages about the client or its products, or an extract from a paper or magazine. Also referred to as clipping. [top] D Dateline Place and date of an article's origin that appears at the beginning of the first paragraph of an article. Daybook Daily schedules of upcoming news events, published by the Associated Press and other wire services. Deadline A time limit for the completion of an article or other assignment by a reporter or other contributor. Delayed Lead Writing style where the specific subject of a story doesn't come into clear focus until some time after the first paragraph(s), usually in an attempt to set the background and tone before getting to the main point. Designated Area reached by television stations. Market Area (DMA) Direct Mail The use of letters or personalized advertising, targeted to carefully selected lists of people, in order to promote a specific product, idea, or service. [top] E Editor The supervisor of a department of a newspaper, magazine, etc. Editorial Expression of opinion, as opposed to a news article which presents facts without opinion, that often appears on the editorial page separate from news stories. Email Pitch A pitch sent via email instead of presented to the media by phone, mail, or fax. Embargo A heading on a news release indicating that the news is not to be Date reported before that date. Exclusive An interview or story opportunity presented solely to one reporter or publication and not to others. Exposure The extent to which the target aud ...