Tiếp thị đa cấp là gì?

Tiếp thị đa cấp - hay còn được gọi dưới cái tên MLM hay Tiếp thị mạng lưới – là một kênh thay thế cho nhà sản xuất trong việc phân phối sản phẩm ra thị trường. (Các kênh khác gồm có các cửa hàng bán lẻ, bán hàng theo catalogue và tiếp thị tận nhà). Tùy vào từng công ty cụ thể, kênh phân phối MLM có thể đưa ra cả hai hình thức phân phối và quảng cáo truyền miệng. Tại sao các công ty lại chọn hình thức MLM để phân phối sản phẩm? ......
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Tiếp thị đa cấp là gì? What is the real MLM business? MLM Multilevel Network Marketing Questions and Answers 1. What is multi-level marketing? 2. Is MLM a scam, legal, moral, ethical, etc? 3. Is recruiting wrong versus just selling product? 4. How do pyramids differ from legitimate MLM? 5. Are MLM and Network Marketing the same? 6. How can you succeed in MLM? 7. How can you identify a good MLM? 8. Can you really 'Earn $50,000 in 90 days?' 9. Can you recruit or advertise products on the Net? 10. What about compensation plans? (matrix, etc.) 11. What MLMs operate in what countries? What is multi-level marketing? Multi-level marketing, also known as MLM or Network Marketing, is an alternative channel for a manufacturer to deliver its products to market. (Other channels include retail storefronts, catalog shopping, and door-to-door sales.) Depending on the particular company, the MLM channel may provide both word-of-mouth advertising and distribution. Why would a company choose the MLM route to product distribution? There are several good reasons: • Low overhead. There are virtually no up-front advertising costs. Unlike a typical retail company, the MLM company doesn't have to spend massive amounts of money to 'pull' customers in. Instead, it pays distributors to 'push' the product out into the marketplace. In addition, the company only has to pay the distributors for *results* - that is, a percentage of products actually sold. Ordinarily an MLM company will use the money that *would* have gone into advertising to pay its distributors. (Consider a major manufacturer of consumer products. With sales of say $25 billion with an advertising budget of $10 billion, they would spend 40% of their sales on ads. MLM companies typically pay 40-80% of their sales volume to their distributors.) • Low distribution overhead. Typical retail companies generally use a series of national, regional, state, and local warehousers to distribute their product to the retail stores. Each of these intermediaries wants to make a living, and marks up the cost of the product. Using the traditional major manufacturer, typically, a tube of toothpaste that sells for $2-$3 in a store costs the manufacturer roughly 13 cents to manufacture. If it sold for $2, 40% (80 cents) would go to advertising, leaving $2.00 - $0.80 - $0.13 = $1.07 for distribution costs and the company's profit. • Rapid growth. A well-managed MLM company can grow at an amazing rate - as much as 20%, 50%, even 100% per MONTH. (In fact one of the biggest reasons for MLM company failure is inability to keep up with explosive growth.) It would be difficult or impossible to generate this kind of growth in an overcrowded retail market. • Specialized and motivated 'sales force.' There are hundreds of thousands of products cramming the shelves of retail stores. It's almost impossible for a new product to make a dent in the market, unless the company spends megabucks on advertising. Also, many MLM products need more explanation than can be done in a 30-second TV spot. A person-to-person, word-of-mouth campaign can solve both of these problems. That's the company's perspective. For the individual, MLM can offer an opportunity to build a part-time income source that can, with enough effort, grow into a significant income. With hard work (and a little luck) you can earn incredible incomes. How? MLM is all about 'a lot of people doing a little bit.' In an MLM you are rewarded for the sales you create - not only directly, but indirectly as well. You get profit for any retail sales you make, plus you get a bonus on the sales made by people you enrolled into the company, and people they enrolled, and people THEY enrolled, and... By getting a small percentage of many people, your income can grow to a very large number. For example: let's say your company sells widgets, and the average person in the company buys $100 in widgets each month. (This might be for resale or for personal use, depending on the company.) Now let's say you get 5% override bonuses, and your plan pays 7 'levels' deep. Watch what happens if you find 5 hard workers, who each find 5 hard workers, who each find... Level #people 1 5 500 25 2 25 2500 125 3 125 12500 625 4 625 62500 3125 5 3125 312500 15625 6 15625 1562500 78125 7 78125 7812500 390625 So, if each person found 5 people, and each bought $100 each month, you would earn almost $500,000 per MONTH! Great stuff, hey? Let's all go out and get rich! But wait. It's not that simple. It takes a lot of time and work to build up a group (called a 'downline') in any MLM. What's more, even if you're a real hard-working go-getter, YOU can't do all of it. You can't enroll the 90,000+ people in this group by yourself. Each person has to find 5 of his own - and the sad truth is, most people are not that ambitious. It's hard to find the ones that will work. So it's almost unheard-of for someone to actually build an idealized group like this. Some 'legs' in the downline will build faster than others, and some will grow slower. If you don't work hard yourself, you might never start ANY legs that go anywhere. But that's the concept: a whole lot of people doing a little bit each, and you getting a small reward on each one. If you have the initiative and work ethic to build that group, you can make a very nice income in ML ...