2012 B2B Marketing Benchmark Report - Research and insights on attracting and converting the modern B2B buyer
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The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to
research purchasing decisions online long before they engage with Sales. They are empowered with
information, and are reluctant from a persistently struggling economy. Winning over modern B2B buyers
requires organizations to revolutionize their marketing approach, and
the barriers to success are vast.
Facing great scrutiny, we must act on the buyer’s terms, tie all
activities into revenue, and continually optimize performance. Overall
success will depend on our ability to influence change throughout
organizational levels, and build strategies for buyer-centric lead
generation and funnel optimization.
In this 2012 edition of the B2B Marketing Benchmark...
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2012 B2B Marketing Benchmark Report - Research and insights on attracting and converting the modern B2B buyer
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2012 B2B Marketing Benchmark Report - Research and insights on attracting and converting the modern B2B buyer
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